Podcast placements
Long-form interviews put you in front of audiences who already trust the host. Big Impact Books includes podcast placements in its promotional support.
Book marketing services
Book marketing services for authors who lead companies
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Big Impact Books provides book marketing for its authors, including podcast placements and media outreach, so a CEO's book builds authority instead of sitting unread.
Marketing for authors who run businesses has a different job than marketing a novel. Big Impact Books treats author marketing as authority marketing: getting the leader and their ideas in front of the clients, partners, and media they want to reach, with promotion planned well before the launch date.
When should I start marketing my book?
Start marketing your book before it is published, ideally while the manuscript is still being developed.
Big Impact Books says it is never too soon to begin building an audience of ideal readers. Authors who wait until launch lose valuable time, and the momentum often fades soon after. It compares publishing without marketing to booking the caterer, venue, and DJ for a party and never sending the invitations.
Author marketing channels that build authority
These are the channels Big Impact Books uses and writes about for leaders' books.
Media outreach
Media coverage extends a book’s reach and credibility. Melanie Herschorn brings more than 20 years as a celebrity publicist and award-winning journalist to this work.
Thought-leader content
Blog posts, articles, videos, and social posts drawn from your book position you as the expert. Big Impact Books advises serving value rather than repeating “buy my book.”
Your author platform
Your website, email list, social channels, speaking, and media appearances together form your platform, the foundation Big Impact Books says helps a book stand out.
Marketing before and after launch
Big Impact Books recommends a plan that starts early and keeps going.
Before launch
Build the audience first
- Validate your ideas with the readers you want
- Gather feedback while the book can still change
- Create anticipation for launch day
- Grow a network ready to buy, review, and share
After launch
Keep the book relevant
- Keep engaging readers through social media and email
- Keep promoting through podcasts, book clubs, and events
- Update the content if your field changes
- Collaborate with other authors and organizations to cross-promote
Why book marketing matters in a crowded market
Big Impact Books cites the International Publishers Association figure of more than 2.2 million new titles published in 2019, counting only books registered with ISBNs. In nonfiction specifically, Publishers Weekly reported that adult nonfiction sales rose 7.1% in June 2026 but were still down 3.5% for the year to date.
Read the full report at Publishers Weekly: Publishing Industry Sales Up in First Half of 2026. For Big Impact Books' ongoing advice, see its book marketing tips on yourbigimpactbook.com.
Common questions
See all questions in the FAQWhat kind of book promotion does Big Impact Books provide?
Big Impact Books provides promotional support that includes podcast placements and media outreach, as part of a process designed to make a book a driver of authority and business growth. The specific promotion activities in a given package can vary, so confirm what is included for your book on yourbigimpactbook.com before you decide.
When should I start marketing my book?
Start before the book is published. Big Impact Books advises that it is never too soon to begin building an audience of ideal readers, because waiting until after launch loses valuable time. Early marketing helps validate your ideas, builds anticipation, and gives you a supportive network of readers ready to buy and share the book on launch day.
How do podcast placements help an author?
Podcast placements put an author in front of an audience that already trusts the host, in a long-form format where expertise comes through naturally. For a CEO, each episode becomes a lasting piece of content that explains your ideas and points listeners to your book. Big Impact Books includes podcast placements in its promotional support.
What is an author platform?
An author platform is the combination of an author’s presence, visibility, and influence, both online and offline. It includes your website, blog, social media channels, email list, speaking engagements, and media appearances. Big Impact Books calls developing your platform the first foundational step toward helping a book stand out.
What happens if my book is published without a marketing plan?
A book published without a marketing plan often sees limited sales and missed opportunities, because readers cannot buy a book they do not know exists. Big Impact Books compares it to planning a party and never sending invitations. You can still add marketing after launch, but you lose the momentum that pre-launch audience building creates.
How do I keep my book relevant after launch?
Keep engaging your audience through social media and email, keep promoting through podcasts, book clubs, and events, and update the content if your field changes. Big Impact Books also recommends collaborating with other authors and organizations to cross-promote. A legacy plan like this helps the book attract new readers and opportunities for years.